Marked Communications

You're already losing customers if it takes longer than three seconds for your Shopify store to load. In 2025, speed is essential to eCommerce success and cannot be ignored. A sluggish business annoys customers, hurts conversions, and degrades your search engine rankings. This is why speed is important: Fast-loading websites keep users interested and increase the likelihood that they will make a purchase. SEO : Speed is rewarded by search engines with higher rankings. Trust: Your brand appears dependable and high-end when it operates smoothly. Your foundation is the first step on the road to speed. Instead of using bulky, animated templates, choose a responsive, light theme that is optimized for performance. Every app adds code that can slow down your store, so undertake quarterly app audits and get rid of everything you don't use. Next, make the graphics better. Use next-generation file formats like WebP or AVIF to reduce file sizes without sacrificing quality, and ...

 The SEO landscape is being swiftly altered by generative engine optimization (GEO), which is forcing digital marketers to reconsider their online visibility tactics. GEO focuses on ensuring that your material is cited, used, and referenced by AI-driven search engines and large language models (LLMs) like Google's SGE, Perplexity, ChatGPT, Gemini, and Copilot, rather than merely optimizing for conventional search engine algorithms. GEO vs. Traditional SEO: The Evolution In order to increase rankings and visibility on search engine results pages (SERPs), traditional SEO has traditionally focused on keyword density, backlinks, meta tags, and technical site aspects. Conversely, GEO focuses on making sure your content is the reliable, authoritative source that generative engines choose when creating responses to user inquiries. The significance of being a cited source is growing daily as search results have shifted from showing "ten blue links" to offering direct, conversa...