Why is Designing UX an Expensive Affair – and is the Investment Justified?
The cost of UX design is high. We frequently hear that complaint from companies who read the quotes and question whether designers are actually attempting to purchase an island. They aren't, spoiler warning. (However, wouldn't that be pleasant?) Let's examine why UX design is expensive, why it's not only worthwhile but also necessary, and how astute companies—like the ones Marked Communications enjoys working with—view UX as an investment rather than a bill. UX Isn’t Just About Pretty Screens First things first: UI design is part of UX design. UI is the appearance of things. The way objects function, feel, and lead you without a single instruction manual is known as user experience (UX). Consider it similar to visiting a new café. Although the coffee mug has a charming user interface, the true magic is: You know where to place your order right away. There is no need to decode the menu. Looking for the Wi-Fi password doesn't cause you to spill your latte...