Marked Communications

 (Because sometimes a typo is the beginning of your best advertising idea.) Let's face it, marketing nowadays seems to be a meticulously planned ballet between dashboards, timelines, and data. To appease the great and powerful Google, we optimize every pixel, chase algorithms like they owe us money, and perform A/B tests until our eyes water. Nevertheless, serendipity—a mysterious, mystical power that defies measurement—exists among all of that strategy. That pleasant accident, that chance encounter, that "we didn't plan it, but it worked" moment, you know. Serendipity is the renegade intern who arrives late but ultimately saves the campaign in a society where control is the norm. So, What Exactly Is Serendipity in Marketing? Serendipity occurs when preparedness and luck collide. That's when your impromptu shower idea becomes your next viral marketing campaign . It occurs when a celebrity picks up a casual tweet or when a brand's casual comment in a mem...

 The cost of UX design is high. We frequently hear that complaint from companies who read the quotes and question whether designers are actually attempting to purchase an island. They aren't, spoiler warning. (However, wouldn't that be pleasant?) Let's examine why UX design is expensive, why it's not only worthwhile but also necessary, and how astute companies—like the ones Marked Communications enjoys working with—view UX as an investment rather than a bill. UX Isn’t Just About Pretty Screens First things first: UI design is part of UX design. UI is the appearance of things. The way objects function, feel, and lead you without a single instruction manual is known as user experience (UX). Consider it similar to visiting a new café. Although the coffee mug has a charming user interface, the true magic is: You know where to place your order right away. There is no need to decode the menu. Looking for the Wi-Fi password doesn't cause you to spill your latte...